9.00 Openingwords
9.15 Community Management & Community MarketingProf. (FH) Roman Anlanger
10.00 Understanding Cultural Aspects in Sales Practices of Digital Startups in ASEAN Countries Dr. Rini Setiowati
10.45 Break
11.00 Professionalization of B2B sales in Thailand Dr. Kulabutr Komenkul
11.45 Lunchbreak
12.45 Value Based Selling Prof. Poulvon Wowern
13.30 Virtual Meetings vs Face-to-Face in Technical Sales -Criteria and Utility Dr. Ludger Schneider-Stoermann
14.15 Coffeebreak
14.30 Do Sales Engineers match with Engineering and R&D Consulting? Prof. Thomas Röhr
15.15 The Future of the Sales ForceProf. Dr. Stefan Wengler
15.45 Closing up the event
16.00 Farewell!