Creating and Developing a Leadership Brand
Date of implementation
13.2. – 18.5.2026
Scope
Type of studies and location
Which degree program is the course from?
Master of Business Administration, Arts and Culture Management
Teaching language
What will you learn?
Upon successful completion of the course, the student will be able to:
• Understand the key concepts of personal branding in the context of leadership.
• Identify their own strengths and areas for development in personal branding, and apply these insights to personal, professional, and organizational goals.
• Design and implement a personal branding development plan and communicate it effectively.
• Evaluate and enhance their personal brand based on evidence and theoretical knowledge.
What do the studies include?
Course Content
• Theoretical foundations, applied methodologies, and strategic communication approaches in personal branding.
• Identification and articulation of leadership strengths.
• Development of a personal branding strategy and creation of a professional portfolio.
• Continuous improvement and evaluation of the personal brand.
Timetable
The course is completed independently online between 13 February and 22 May 2026. Successful completion requires adherence to the schedule outlined below.
– Course information: will be held on Friday, 13 February 2026, from 10:00 to 11:00. Participation is recommended but not mandatory. No separate registration is required. You may join the session via the following link: https://turkuamk.zoom.us/j/64373129078
– Assignment 1: Completed independently during the course; submission is voluntary.
– Assignment 2: Submission deadline is Sunday, 29 March 2026, by 23:59. The peer review of another student’s work must be completed by Sunday, 5 April 2026, by 23:59.
– Assignment 3: Submission deadline is Sunday, 12 April 2026, by 23:59. The peer review of another student’s work must be completed by Sunday, 19 April 2026, by 23:59.
– Assignment 4: A 30-minute written examination will open in the ItsLearning platform on
Monday, 4 May 2026, from 17:00 to 17:45. A failed attempt may be retaken once: the first retake is on Monday, 11 May 2026, from 17:00 to 17:45, and the second retake is on Friday, 15 May 2026, from 17:00 to 17:45.
The grade of the written examination determines the final grade for the entire course. The final grade will be recorded in your personal study plan (HOPS) in the Peppi system once all required components have been successfully completed.
Upon successful completion of the course, the student will be able to
• Understand the key concepts of personal branding in the context of leadership.
• Identify their own strengths and areas for development in personal branding, and apply these insights to personal, professional, and organizational goals.
• Design and implement a personal branding development plan and communicate it effectively.
• Evaluate and enhance their personal brand based on evidence and theoretical knowledge.
Course Content
• Theoretical foundations, applied methodologies, and strategic communication approaches in personal branding.
• Identification and articulation of leadership strengths.
• Development of a personal branding strategy and creation of a professional portfolio.
• Continuous improvement and evaluation of the personal brand.
When and where will the course be held?
You can find the exact teaching times and places on Lukkarikone.
- Change the language from the top right corner under “FI”. Enter the course code MS00DM87-3001 and press search.
- Add the course to the schedule by pressing +Add on the search results list.
- The course schedule is now shown on the calendar view, where you'll find the time and place of each meeting.
If the teaching times are not shown on Lukkarikone, contact the teacher.
Enroll
for
the
course
Enrollment period
Study places
20
Price:
75 €
Who is the course suitable for?
Open UAS courses are open to everyone. Open UAS courses are selections from Bachelor’s and Master’s degree program curricula, and you’ll usually study in the same group as degree students.
When you enroll, you will be asked to authenticate yourself before you can access the enrolment form. You will need Finnish online banking credentials or a mobile certificate.
There may be prerequisites for participation on individual courses. You can find information on required previous studies or know-how in the course details on our study guide, see the link for course details above. Please note that you are responsible for making sure that you have the skills and know-how required for participation.
To participate on Master’s level courses, you must have completed a Bachelor’s degree or equivalent higher education degree in Finland or abroad.
Open UAS offers individual courses in both Finnish and in English. Please note that you must have sufficient language skills to take part in Open UAS studies. Generally, language skills at level B1 or above are recommended for participating in higher education. Some study options may have specific language skill requirements.
Open UAS study fee
Open UAS studies are subject to a study fee. Individual courses usually cost 15 € per ECTS credit. Read more about study fees.
If the study fee for a course differs, or if the course is free of charge, the information is available in the course information above.
5 reasons to study at Open UAS
- Open UAS studies are for everyone, regardless of age or background.
- You can try what’s it like to study at a UAS or get to know a study field you’re interested in.
- You can take individual courses or larger study modules.
- If you’re aiming for a Bachelor’s or Master’s degree, you can complete credits in advance.
- You’ll gain new skills, learn and be inspired.
Enjoy every person’s right to study. Learn more about Open studies.